About me

Strategic marketing leadership built for growing B2B companies

A smiling man and woman taking a selfie outdoors near a body of water, with trees and a park in the background.

Your B2B marketing partner

I’m Kelsey. For 15 years, I led in-house marketing teams in manufacturing, construction, and professional services. I know how to build programs that work inside a business — not just on paper. I’ve guided companies through startup, turnaround, and high-growth phases where success is measured by sales, retention, and efficiency, not impressions.

Today, I help B2B companies get senior-level marketing expertise without the agency overhead or full-time cost. You’ll work with someone who can build the strategy, execute the plan, and collaborate seamlessly with your team.

Why work with me:

  • 15 years of in-house experience

  • Strategic and hands-on across every channel

  • Flexible structure — projects, retainers, or fractional

  • Practical, results-driven approach aligned with business goals

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My work

  • Brand identity guide booklet for Leukemia Research Foundation, featuring a cover with a smiling child and inside pages on logo usage, color palette, and typography.

    Rebrand that increased revenue by 17% in one year

  • Comparison of three digital event promotion formats: email invites from HubSpot on the left, social media posts and ads from LinkedIn in the middle, and a registration landing page for Zoom Events on the right.

    Demand generation campaign that generated 34% more qualified leads

  • Close-up of a computer screen displaying various financial charts and graphs in blue, red, and orange, including line and bar graphs, and a pie chart.

    Email automation that increased meetings booked by +9%

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Let’s talk

If you’re ready for marketing that feels strategic, consistent, and connected to your business goals, I’d love to learn more.