About me
Strategic marketing leadership built for growing B2B companies
Your B2B marketing partner
I’m Kelsey. For 15 years, I led in-house marketing teams in manufacturing, construction, and professional services. I know how to build programs that work inside a business — not just on paper. I’ve guided companies through startup, turnaround, and high-growth phases where success is measured by sales, retention, and efficiency, not impressions.
Today, I help B2B companies get senior-level marketing expertise without the agency overhead or full-time cost. You’ll work with someone who can build the strategy, execute the plan, and collaborate seamlessly with your team.
Why work with me:
15 years of in-house experience
Strategic and hands-on across every channel
Flexible structure — projects, retainers, or fractional
Practical, results-driven approach aligned with business goals
My work
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![Brand identity guide booklet for Leukemia Research Foundation, featuring a cover with a smiling child and inside pages on logo usage, color palette, and typography.]()
Rebrand that increased revenue by 17% in one year
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![Comparison of three digital event promotion formats: email invites from HubSpot on the left, social media posts and ads from LinkedIn in the middle, and a registration landing page for Zoom Events on the right.]()
Demand generation campaign that delivered a 150% ROI
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![Close-up of a computer screen displaying various financial charts and graphs in blue, red, and orange, including line and bar graphs, and a pie chart.]()
Email automation that increased meetings booked by +9%
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![A website displayed on a desktop monitor shows a platform for managing hydraulic systems, with app download options and images of users. A smartphone screens shows a custom widget for controlling a device, with operational data and settings.]()
App launch that generated 500+ new leads within 90 days
Let’s talk
If you’re ready for marketing that feels strategic, consistent, and connected to your business goals, I’d love to learn more.