Services

Marketing strategy + execution tailored to your business

A wooden desk with a potted plant, two highlighters, a crumpled paper with 'Marketing Strategy' written on it, a stack of books including one titled 'The Designer's Guide to Marketing and Pricing', an iron, and a marker.

Fractional marketing

Your full-service marketing partner, without the full-time cost.
If you’re not ready for a full-time marketing director or internal team, fractional marketing gives you the same leadership and results—on a flexible basis. I work as an extension of your business to develop and execute a complete marketing plan that supports your goals.

What’s included:

  • Marketing strategy and quarterly planning

  • Campaign creation and execution (email, digital, events, content)

  • Oversight of creative, design, and vendors

  • Reporting and performance tracking

  • Collaboration with leadership, sales, and operations teams

Outcome:
You’ll have a clear strategy, consistent execution, and one point of accountability driving measurable marketing performance.

Book a consult
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Brand strategy

A clear, consistent, and professional brand across every channel.
Your brand is more than a logo—it’s the foundation for how people perceive, remember, and trust your business. I help define and strengthen that foundation with aligned messaging, visuals, and positioning that stand out in your market.

What’s included:

  • Brand positioning and value proposition development

  • Mission, vision, and messaging frameworks

  • Tone of voice and copy guidelines

  • Visual identity alignment (logo usage, colors, typography)

  • Brand style guide and templates for consistency

Outcome:
You’ll walk away with a polished, professional brand that communicates clearly, builds trust, and creates a consistent experience across all marketing touchpoints.

Refine your brand
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Demand generation

Strategies that attract, engage, and convert.
I build and manage content-driven campaigns that help you reach the right audience, generate qualified leads, and move them through the funnel. My approach combines data, creativity, and practical execution—so you’re not just producing content, you’re creating measurable growth.

What’s included:

  • Content strategy and campaign planning

  • Social media and LinkedIn content calendars

  • Paid and organic campaign development

  • Event and webinar promotion

  • Landing page copy, email campaigns, and lead magnets

  • Ongoing performance analysis and optimization

Outcome:
Consistent, qualified leads and a stronger digital presence that fuels your sales pipeline.

Generate Demand
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Graphic + print design

Professional design that brings your brand to life.
Every touchpoint matters. I create digital and print materials that reinforce your brand identity and make your message easy to understand and remember. Whether you need sales collateral, event signage, or digital graphics, everything is designed to look cohesive and perform well.

What’s included:

  • Sales sheets, brochures, and presentations

  • Trade show displays, banners, and signage

  • Digital and social media graphics

  • Templates for internal use and consistency

  • Print-ready files and vendor coordination

Outcome:
Design that looks great, aligns with your brand, and supports real business goals.

Get Design Support
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Website + SEO

Turn your website into your best marketing asset.
A strong website is the hub of your marketing strategy. I help you optimize your site’s structure, design, and content to attract visitors, increase engagement, and convert leads into customers.

What’s included:

  • Website audits and performance analysis

  • UX recommendations and on-page optimization

  • Keyword strategy and SEO content planning

  • Copywriting for landing pages, blogs, and resources

  • Website updates, content refreshes, and ongoing maintenance

Outcome:
An optimized, easy-to-manage website that attracts the right audience and supports your sales.

Optimize your website
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Email + automation

Automated campaigns that drive engagement and conversions.
Email is still one of the most effective channels in B2B marketing—especially when it’s automated and personalized. I build systems that nurture leads, re-engage customers, and create consistent touchpoints across the buyer journey.

What’s included:

  • Email campaign planning and copywriting

  • Automated workflows for nurturing leads and customers

  • CRM integration (HubSpot, Salesforce, Mailchimp, etc.)

  • Segmentation and personalization strategies

  • Reporting and performance tracking

Outcome:
A scalable, always-on email program that strengthens relationships, saves time, and drives measurable results.

Automate Marketing

Case studies

  • A brand identity guide for Leukemia Research Foundation featuring logo usage, color palette, and typography guidelines, displayed on a spread with sample pages.

    Rebrand that increased revenue by 17% in one year

  • Three digital screens showing different online event advertisements. The first is a mobile email invite for a plumbing seminar, the second is a social media post for a water management webinar, and the third is a registration landing page for a Zoom event about sediment impact on patient safety.

    Demand generation campaign that delivered a 150% ROI

  • Computer monitor displaying financial charts, graphs, and data analytics.

    Email automation that increased meetings booked by +9%

  • Comparison of a website on a desktop monitor and a mobile app on a smartphone displaying a hydration system management platform.

    App launch that generated 500+ new leads within 90 days

View case studies