Website + SEO optimization

Case study: Website and SEO optimization drive 40% more conversions from website.

Overview

Challenge:

The client’s website had low visibility, outdated content, and a poor user experience. High bounce rates and minimal engagement limited its ability to generate leads.

Solution:

I led a full website and SEO optimization initiative focused on content quality, structure, and conversion:

  • Website redesign: Improved navigation, readability, and mobile performance

  • Content strategy: Created keyword-driven, high-value pages aligned with user intent

  • SEO & SEM: Implemented on-page optimization and targeted campaigns to drive qualified traffic

  • Engagement: Built an educational content hub to increase session time and return visits

Results

+40%

improvement in conversion rate

+274%

increase in new subscribers

+34%

increase in website traffic
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