Brand strategy
Case study: Brand repositioning and new brand identity drives a 17% increase in revenue within first year.
Overview
Challenge:
The organization’s brand no longer reflected its mission. Outdated visuals, inconsistent messaging, and low visibility limited donor engagement and overall growth.
Solution:
I partnered with executive leadership to rebrand and reposition the organization with a clear, unified identity:
Strategy: Defined new vision, mission, values, and messaging framework
Visual identity: Developed refreshed brand design and collateral system
Content: Aligned digital channels and communications under a consistent voice
