Demand generation
Case study: Full-funnel webinar campaign that delivers 34% more qualified leads.
Overview
Challenge:
The company’s webinars weren’t driving consistent leads. Registrations were low, attendance was unpredictable, and follow-up efforts weren’t converting to sales opportunities.
Solution:
I built a complete webinar funnel designed to attract, engage, and convert:
Targeted audience segmentation and outreach campaigns
Streamlined registration and reminder workflows
Engaging webinar content with clear next-step calls to action
Automated post-event nurturing tied to CRM and lead scoring
