App launch campaign

Overview

Challenge:

The company needed to introduce a new mobile app that let users monitor and manage systems remotely. The U.S. team required a coordinated launch strategy that aligned with global branding and delivered measurable early traction.

Solution:

I led the U.S. go-to-market launch, creating integrated campaigns across email, landing pages, social media, and events. I coordinated cross-functional teams to ensure messaging, creative, and timing were consistent with the global rollout.